🛡️ General Product Safety Regulation (GPSR): A New Era of Consumer Protection in the EU

The General Product Safety Regulation (EU) 2023/988, commonly referred to as the GPSR, marks a significant modernization of the European Union’s approach to product safety. Replacing the General Product Safety Directive (GPSD) 2001/95/EC, the GPSR introduces stronger, more adaptable, and digitally oriented rules to ensure that all non-food consumer products placed on the EU market are safe, regardless of their origin or method of sale.

This new regulation came into effect on 13 December 2024 and applies across all EU Member States, directly binding without the need for transposition into national law. It reflects the need to address the evolving risks associated with globalized supply chains, technological advancements, and the explosive growth of e-commerce and online marketplaces.

🎯 Objectives of the GPSR

The GPSR aims to:

• Ensure a high level of protection for consumers throughout the EU.
• Harmonize and modernize rules across Member States to create a consistent legal framework.
• Improve market surveillance and enforcement across online and offline channels.
• Address new challenges, such as the safety of connected products, AI-enabled devices, and products sold via third-country sellers on online platforms.
• Clarify responsibilities for all economic operators, including importers, distributors, and online platforms.

👥 Key Obligations for Economic Operators

The GPSR introduces clearer and more comprehensive obligations for different actors in the supply chain:

🏭 Manufacturers

• Must ensure their products are safe before placing them on the market.
• Must conduct and document appropriate risk assessments.
• Must include proper labelling, instructions, and warnings.
• Required to maintain technical documentation for 10 years.

📦 Importers

• Must verify that non-EU products comply with EU safety requirements.
• Must ensure proper documentation, labelling, and traceability.
• Share responsibility for the safety of products they place on the market.

🏬 Distributors

• Must act with due care and avoid selling unsafe products.
• Must ensure that labeling and documentation remain intact and accurate.
• Required to cooperate with authorities in case of corrective actions.

💻 Online Marketplaces

• Now have specific obligations to respond rapidly to authorities.
• Must remove dangerous products quickly upon notification.
• Required to establish single points of contact for authorities and consumers.

GPSR Compliance check

🧭 What is the GPSR Compliance Check?

Our GPSR Compliance Check is a thorough, expert-led evaluation of your products, internal procedures, documentation, and supply chain practices against the full scope of requirements outlined in the General Product Safety Regulation (EU) 2023/988.

We go beyond just ticking boxes—we help you understand the why, how, and what next of compliance, empowering you to launch and maintain products that are not only legally sound but also trusted by consumers.

🎯 Why You Need It

The GPSR introduces new legal responsibilities across all supply chain actors, particularly in the areas of:

• Product safety assessments
• Post-market monitoring
• Digital product risks
• Supply chain traceability
• Consumer communication and product recall management
• Online sales from non-EU entities

Failure to comply can lead to:

• Costly product recalls or sales bans
• Heavy financial penalties
• Regulatory investigations and negative public exposure
• Loss of market access and brand trust

Our compliance check is the preventive safeguard your business needs to avoid these risks and operate with full regulatory confidence in the EU.

🛠️ What the Service Includes

Our GPSR Compliance Check is tailored to your company’s role, product type, and distribution model. Depending on your business structure and product category, the service may include:

✅ Product Safety Assessment

• Review of product design, materials, and intended use
• Hazard identification and risk evaluation based on GPSR principles
• Evaluation of digital elements and cybersecurity risks, where applicable

📄 Documentation and Technical File Review

• Verification of the technical documentation, including risk analysis and test reports
• Review of user manuals, instructions, and safety warnings
• Inspection of labelling and traceability information in compliance with Article 21

📦 Traceability and Responsible Person Assessment

• Confirmation that a responsible person in the EU is properly designated for non-EU goods
• Evaluation of traceability systems and product coding practices

🌍 Online Marketplace and E-Commerce Checks

• Review of product listings on platforms (e.g., Amazon, eBay, Shopify) for compliance
• Assessment of third-country seller obligations and customs compliance

🔄 Post-Market Surveillance and Recall Readiness

• Evaluation of post-market monitoring procedures
• Verification of complaint handling systems
• Review of recall strategy and consumer notification plans under Article 36

🧩 Gap Analysis and Action Plan

• Clear identification of non-compliant areas
• Risk-based prioritization of corrective actions
• Practical recommendations for aligning with GPSR obligations

💼 Who Should Use This Service?

Our GPSR Compliance Check is ideal for:

• EU manufacturers developing new products or modifying existing ones
• Non-EU brands seeking to enter the EU market via e-commerce or distributors
• Importers and distributors looking to verify their legal responsibilities
• Online platforms aiming to ensure product listings comply with new due diligence rules
• Product compliance managers, legal teams, and quality assurance professionals

⚖️ Expert-Led. Business-Focused.

Our team of product compliance experts, regulatory consultants, and legal advisors bring decades of combined experience in:

• EU product safety law
• CE marking and harmonized standards
• Industry-specific risk analysis
• Market surveillance trends and enforcement actions

We don’t just interpret the regulation—we help you apply it to your business operations and make decisions that reduce liability and increase consumer trust.

📈 Benefits of the GPSR Compliance Check

• ✅ Avoid costly regulatory enforcement or market bans
• ✅ Improve internal product safety management and documentation
• ✅ Increase transparency and efficiency across your supply chain
• ✅ Build trust with customers, retailers, and regulatory bodies
• ✅ Stay ahead of evolving legal requirements, especially for digital and connected products
• ✅ Streamline your entry into the EU market with confidence